Americans love gift cards.
The USA is the worlds largest market for gift cards.
It is the most popularly requested gift in the USA.
In 2019, Americans spent 98 billion dollars on gift cards.
But what happens when people do not use their gift cards?
About 3 billion dollars for gift cards aren’t used every year.
So, what happens to the unspent money?
A $100 gift card is not $ 100 in revenue, right?
People will expect $100 in goods or services.
They are only recognized as revenue when the are used.
The company needs to look at historical trends to determine whether it is revenue or still a liability.
Gift cards cannot expire within 5 years of being purchased, in the USA.
★重点单词：Key words
Gift card 礼物卡
Request 请求
Revenue 收益
Expect 期望
Historical 历史的
Trends 发展趋势
Liability 责任
Expire 过期
★小测试：Questions
1. What is the most commonly requested gift in America?
2. How many giftcards are bought, but never used in the USA?
3. Do Chinese people usually give giftcards? What do Chinese people give that Americans don't?
★上期答案：Answers to "What Is Happening to the Airline Industry?"
1. The airlines alternate between planes so they can spend less money on maintaining the planes that don't fly regularly.
2. They have an app to help them maintain and park their planes.
3. There are two engines on a 737.
集团总部总裁办 Ian Antrim